Q1 2021 Performance of Top Delivered Meal Kits & Specialty Foods Apps in Brazil

As the demand for convenient dining solutions continues to grow, delivered meal kits and specialty foods applications have become increasingly popular. In this article, we'll delve into the performance of the top applications in this category in Brazil during the first quarter of 2021, based on data provided by Sensor Tower.

Vivino: Buy the Right Wine saw a fluctuating trend in the first quarter, with downloads peaking at around 16K in the last week of December and dipping to approximately 6K in early March. Revenue for Vivino showcased growth, reaching up to $19K in the third week of February, followed by a decline to $8K by the end of March. Weekly active users started at 188K in the last week of December and saw a drop to around 118K by the end of March.

HelloFresh: Meal Kit Delivery demonstrated a relatively low engagement with no reported revenue. The app's downloads varied, with a high of 16 in early March and lows of single-digit downloads in other weeks. Weekly active users remained under 300 throughout the quarter, with minimal fluctuations.

eMeals - Healthy Meal Plans had very limited data available, with no reported active users and sporadic downloads and revenue, which does not provide a clear trend for the quarter.

Green Chef: Healthy Recipes and Tavour both had negligible data with Green Chef having a release date towards the end of the quarter and Tavour showing a single download and no revenue or active users for the reported week.

For more in-depth insights on the performance trends of these applications, including how they compare to one another and what this may indicate for the market for delivered meal kits and specialty foods apps in Brazil, Sensor Tower's comprehensive analytics tools offer a wealth of detailed information.